In 2002, Zrche beach was declared the most beautiful beach on the Adriatic. Due to the exceptional cleanliness of the sea and numerous accompanying facilities (lifeguards, outdoor showers, changing cabins, restaurants, disco clubs ...) since 2003 it has been adorned with the Blue Flag beach. The beach is 2.5 km away from the center of Novalja, the beach itself is completely pebble, and there is no natural shade, so it is best to rent deck chairs and umbrellas.
Aquarius, Papaya and Noa are the most attractive clubs on the beach that host the biggest names of the world DJ scene every year, such as Armin van Buuren, DJ Tiesto and others. In addition to the best parties, this beach also offers rich sports and recreational facilities such as wake-boarding, bungee jumping, jet skiing, banana and tubing, trampoline jumping, parasailing, playing beach volleyball, etc.
In the background of the beach there is a large parking lot. You will pay the price of a parking ticket 9 kn per hour or 150 kuna for the whole day. Buses run from Novalja to the beach every day.